Local radio is having a major resurgence with new stations popping up on local D.A.B multiplexes flexing their music and showing off what they have to offer. For some they are an opportunity to try their hand in radio with differing levels of success. For others who have worked in the industry for a number of years, it’s an opportunity to go it alone and continue to support the industry they know and love whilst also giving the local listener a great quality product.
Decadance has been a music marketing brand for the past 13-years and has taken on what is possible the final piece of the jigaw with a brand-new radio station for Brighton & Hove and the wider south coast. You can listen to Decadance online via (https://decadanceradio.com) or via your smartphone with the Decadance app which is available in the Google Play and Apple App stores.
The club events, the record label, the DJ agency, artist development and festival involvement will all now feed into the new station giving a host of people an opportunity to get more from the city as a result of the plans ahead.
Local artists will have another platform to grow their music, listeners will have a solid sounding station to listen to with great relevant content, sponsors will have another way of reaching their chosen target demographic and venues will have a chance to grow with innovative new ideas alongside the radio team.
There will be a wide range of shows including the morning breakfast and brunch shows, mix shows from local DJ’s keeping the energy going through the day and evening. There will be some key-content shows including ‘Brighton Sound Social’ live taking the local music conversation on-air to discuss important topics for the city. ‘The Soundcheck’ will be the main route into searching for fresh new talent who are undiscovered and unsigned and the Sunday night ‘Switch Shows’ will bring a different dynamic to a dance station with a spotlight on the best quality of other genres from across Brighton & Hove.
Ex Kiss FM and Juice FM presenter, Anthony Nichols explained why Decadance will be worth listening to in the coming months of the launch of live shows. “For a lot of people, the loss of Juice was a big deal as Capital centralises all the programming to Southampton and London and the presenters (who aren’t local either) ditch any local content they did before. Decadance aims to provide a solid music base of predominantly dance music with a peppering of other genres and different programming formats to give the station a much more 3D varied listen. It will excite artists to have a platform run by professionals with over 40-years joint experience. It will bring comfort to the local business industry that they can still include radio in their marketing mix at an affordable rate and actually meet their account manager from Decadance in person regularly for updates to ensure we are working hard to deliver. It will also be great for local venues who want to think outside the box when it comes to what events they are hosting. Overall, we have some bold plans for Brighton & Hove that everyone should be excited about. If you do something don’t cut corners.”
Follow Decadance for the latest events news, new music and the latest information on the brand new radio station for Brighton & Hove and the rest of the UK by following @clubindecadance, or visit https://decadancegroup.com.